creative direction / branding / storytelling
PORTFOLIO:
A selection of creative work spanning branding, publishing, licensing, event design, immersive experiences, marketing, and creative direction. Click the images below for a larger view and more information.
Creative Direction & Marketing:
Fandom Bar Las Vegas
For the past nine years I have helped shape the creative identity of FANDOM BAR through themed event development, branding, marketing and immersive guest experiences. During that time, I've helped create and market hundreds of themed events ranging from fantasy balls and immersive holiday parties to cosplay festivals, fundraisers, and fandom experiences.
Gist Specialties
Marketing Manager for a scenic fabrication company creating custom environments, large-format graphics, and specialty installations. Managed marketing, social media, artist coordination, and client communications while supporting design and production for projects including Bellagio, Insomniac and trade show exhibits. Gained valuable experience working alongside scenic artists and fabrication teams to bring creative concepts into physical spaces.
Modern Lounge Magazine
Founded and published a nationally distributed lifestyle magazine celebrating vintage fashion, glamour, cocktails, music, and classic style. Directed every aspect of the publication—including creative direction, editorial, photography, graphic design, advertising, and distribution—sharing the vintage lifestyle community both nationally and internationally.
3 Muses - The Zodiac Girlz
Created and developed an original tween brand from concept to retail. As Founder and Creative Director, I led character development, branding, licensing, product development, marketing, trade show presence and creative direction as the property expanded into dolls, toys, and licensed merchandise. The brand featured 12 culturally diverse characters, including one of the first dolls in its category to feature a girl who used a wheelchair—an uncommon level of representation in the toy industry at the time.
Sally the Shark Books
Developed the Sally the Shark brand from concept to publication. Wrote, designed, and co-illustrated the original picture book, created a companion coloring activity book, and produced the supporting website, videos, blog, and promotional materials. The books were distributed through major online retailers and featured at celebrity children's events and school visits throughout Los Angeles.
Creative Development
Developed and helped launch a wide variety of consumer products and brands, from concept through market introduction. Contributed to branding, packaging, product development, licensing, website design, marketing materials, and promotional campaigns, helping transform creative ideas into cohesive, market-ready experiences.
Illustrations
Custom, hand drawn Illustrations for various products in both traditional and digital formats.